1. Product knowledge: Ensure that sales representatives have a deep understanding of the products or services they are selling. They should be able to articulate the features, benefits, and value propositions to potential customers over the phone.

2. Active listening: Train sales professionals to actively listen to prospects during phone conversations. Encourage them to ask open-ended questions to gather information and understand customer needs. Active listening helps build rapport and allows for tailored sales pitches.

3. Building rapport: Teach sales representatives techniques for building rapport and establishing a connection with customers over the phone. This includes being friendly, enthusiastic, and showing genuine interest in the customer's needs and concerns.

4. Effective communication: Emphasize the importance of clear and concise communication. Sales reps should be able to communicate their message effectively, using a confident and engaging tone. They should avoid jargon and technical terms that may confuse the customer.

5. Overcoming objections: Equip sales representatives with strategies to address common objections that arise during sales calls. Role-play different scenarios to help them practice responding to objections confidently and providing relevant solutions.

6. Value proposition: Train sales professionals to effectively communicate the unique value and benefits that their product or service offers to potential customers. Help them tailor their value proposition to match the needs and pain points of each prospect.

7. Closing techniques: Teach sales reps various closing techniques to secure the sale. This includes summarizing the benefits, offering incentives, creating a sense of urgency, or providing a clear call to action. Role-playing exercises can help them practice closing effectively.

8. Time management: Help sales professionals manage their time effectively during phone sales calls. Teach them to prioritize prospects, set realistic goals, and efficiently move through the sales process without rushing or neglecting important details.

9. Handling rejection: Sales representatives need to develop resilience and learn how to handle rejection positively. Train them to view rejection as an opportunity to learn and improve, rather than taking it personally. Provide them with strategies to stay motivated and bounce back after rejections.

10. Continuous improvement: Encourage a culture of continuous improvement among sales teams. Provide ongoing training, coaching, and feedback to help them refine their skills and stay updated on industry trends and best practices.

Remember to customize the training to fit your specific industry and organization. Incorporate role-playing exercises, real-life scenarios, and frequent practice sessions to reinforce learning and build confidence. With consistent training and practice, sales professionals can enhance their phone sales skills and increase their conversion rates.