1. Market Research: Begin by conducting thorough research on your target market. Understand the current trends, customer preferences, and competitors' strategies. Identify gaps and opportunities that you can leverage.

2. Define Your Unique Selling Proposition (USP): Determine what sets your product or service apart from your competitors. Identify your unique strengths, features, or value propositions that will attract customers and give you a competitive edge.

3. Set Clear Objectives: Define your specific goals and objectives. These should be measurable and aligned with your overall business objectives. Examples could include increasing market share, capturing a specific customer segment, or launching a new product.

4. Identify Target Customers: Determine the specific segment(s) of customers you want to target. Understand their needs, preferences, and buying behaviors. This will help you tailor your strategy to appeal to their specific requirements.

5. Competitive Analysis: Analyze your competitors' strengths, weaknesses, and strategies. Identify areas where you can differentiate yourself or outperform them. Understand their pricing, marketing tactics, distribution channels, and customer service to find opportunities for improvement.

6. Positioning Strategy: Based on your market research and competitive analysis, develop a clear positioning strategy. Determine how you want your brand to be perceived by customers and create a unique value proposition that resonates with your target audience.

7. Marketing and Promotion: Develop a comprehensive marketing plan that utilizes various channels to reach your target customers effectively. Consider digital marketing, social media, content creation, search engine optimization (SEO), and traditional advertising methods. Tailor your messaging to highlight your USP and address the pain points of your target audience.

8. Pricing Strategy: Determine your pricing strategy based on factors such as production costs, customer demand, and competitor pricing. Consider whether you want to position yourself as a premium brand, a cost-effective option, or offer different pricing tiers to cater to different customer segments.

9. Distribution Channels: Evaluate the most effective distribution channels for your product or service. Consider direct sales, online platforms, retail partnerships, or other channels that align with your target customers' preferences and behaviors.

10. Continuous Monitoring and Adaptation: Implement performance metrics to track the effectiveness of your strategy. Monitor key indicators such as sales, market share, customer satisfaction, and feedback. Continuously refine your strategy based on market dynamics and customer feedback.

Remember, developing a winning strategy requires a deep understanding of your target market, competitors, and your own capabilities. Regularly review and adapt your strategy to stay competitive in the ever-evolving comparative market.